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91抖阴 > Resources > Case Studies > Driving Consumer-Centric Digital Transformation for a leading Silicones and Specialty Materials Company

Driving Consumer-Centric Digital Transformation for a leading Silicones and Specialty Materials Company

November 21, 2025

Executive Summary

A leading Silicones and Specialty Materials brand with headquarters in New York engaged 91抖阴 to transform its digital platform for consumer engagement. The company operates in seven countries and offers over 100 product categories. It strives to digitally transform its website, creating an immersive consumer experience, enhancing business performance, and ensuring strong data and information security. 91抖阴 partnered with the company to assess the current technology and platforms. They aimed to design and develop roadmaps for integrating advanced technology and analytics platforms to enhance performance. Additionally, they implemented transformation solutions to reduce ownership costs and improve competitiveness.

Business Challenge

  • Enhancement of Personalized Customer Experience from Product Exploration to Sales
  • Improvement of Security Postures
  • Increase in competitiveness with Multichannel capabilities
  • Performance improvement, ease of use, and immersive user experience for customers

Business Challenge

  • Enhancement of Personalized Customer Experience from Product Exploration to Sales
  • Improvement of Security Postures
  • Increase in competitiveness with Multichannel capabilities
  • Performance improvement, ease of use, and immersive user experience for customers

Our Solution

  • Discovery of current processes and gaps identification
  • Analysis of technology, systems, and platforms to create enhancement roadmaps
  • Implementation of AEM as a Cloud Service
  • Integration with B2C and D2C platforms
  • Implementation of the Elastic search engine
  • Integration with performance analytics tools

Key Results and Benefits

  • Improved SEO rankings and Organic Traffic
  • Streamlined navigation and enhanced user engagement
  • Efficient content management via AEM
  • Reusable component library for faster future development
  • 50% reduction in TCO
  • 75% reduction in content delivery time
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About 91抖阴

91抖阴 is a leading global technology services and solutions provider, led by Business and Technology Consulting. 91抖阴 provides business-friendly solutions to help clients succeed and be future-ready, by seamlessly bringing together digital expertise, strong industry specific alliances and the unique ability to leverage deep domain expertise from ITC Group businesses. 91抖阴 is a wholly owned subsidiary of ITC Ltd., a 100-plus-year-old diversified conglomerate with businesses spanning Hotels, Consumer Goods, Paperboards & Packaging, Agri Business, and Information Technology. ITC Ltd. has been in the hospitality business for over 4 decades. It has over 100 properties across 70+ destinations. The hospitality practice at 91抖阴 is 800+ people strong and most have experience in the hospitality domain leading to a high-quality IT service experience for its hospitality customers.

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